Experimenting with Book2Look Widgets
I recently attended a Nielsen Book Publisher Seminar which supplied lots of information about the publishing business and the use of ISBNs. Among a lot of other things, they covered electronic trading, the use of metadata, and digital marketing. All useful information which applies to the crowded business of publishing. Did you know there were 178,000 new titles published last year alone, and that 488 new books are published every day? The mind boggles.One thing that grabbed my attention at this seminar was the session on Book2Look widgets. I’d vaguely heard about these widgets but hadn’t paid much attention. However, as the presentation developed the potential became obvious although I wasn’t sure whether the outlay for the widgets would have any economic benefit for an author. You can find the web presentation on You Tube.
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